Effective Marketing Strategies for Mabiliscash to Fuel Growth in Southeast Asia

Mabiliscash: A Top-ranked Fintech Mobile App In Southeast Asia

Challenges：

Mabilis Cash, a leading fintech app in Southeast Asia with 5 million users base, now faces growth challenges.

Target and Goals：

1. Identify new channels for sustained profitability, cost-effective user acquisition, and attract new users.

2. Establish a secure, reliable brand image, reducing loan fraud.

3. Compete with similar products by finding more exciting and direct materials to boost target conversion rates.

Strategies：

1. Ensure compliant ads, copy, and visuals to stabilize and boost CVR.

2. Strictly follow client requirements to adjust product details.

3. Keep content fresh with at least 10 new creatives weekly, leveraging machine learning for targeting.

4. Refine ad strategy through user behavior and click path analysis, with database feedback and RMKT.

Results:

35K-50K

Daily Downloads

3% to 10%

CTR Increased

35$ down to 10$

CAC Reduced