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Innovative UAC campaign for PayTM

  • Writer: Digitalista Info
    Digitalista Info
  • Jun 6
  • 1 min read

Updated: Jun 9

A Google Ads search campaign for Paytm aimed at boosting ​app installs achieved impressive results. The campaign​targeted high-intent keywords like "mobile wallet app" and​"secure online payments."


RESULT

With a budget of $50,000, the ads​generated 500,000 clicks at an average CPC of $0.10. The ​campaign's conversion rate was 10%, resulting in 50,000 app ​installs. The cost per install (CPI) was $1, significantly lower ​than the industry average of $2.5. By leveraging precise ​keyword targeting and compelling ad copy, Paytm effectively​increased its user base and enhanced its market presence.

Effortlessly manage your finances on the go with Paytm's seamless mobile experience.
Effortlessly manage your finances on the go with Paytm's seamless mobile experience.

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