Innovative UAC campaign for PayTM
- Digitalista Info
- Jun 6
- 1 min read
Updated: Jun 9
A Google Ads search campaign for Paytm aimed at boosting app installs achieved impressive results. The campaigntargeted high-intent keywords like "mobile wallet app" and"secure online payments."
RESULT
With a budget of $50,000, the adsgenerated 500,000 clicks at an average CPC of $0.10. The campaign's conversion rate was 10%, resulting in 50,000 app installs. The cost per install (CPI) was $1, significantly lower than the industry average of $2.5. By leveraging precise keyword targeting and compelling ad copy, Paytm effectivelyincreased its user base and enhanced its market presence.

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