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Maximizing SEM Performances for Cosmetic Ecommerce Brands

  • Writer: Digitalista Info
    Digitalista Info
  • Jun 6
  • 1 min read

Updated: Jun 9

Pond's launched a Google Ads search campaign to increase ​brand visibility and drive sales. The campaign targeted ​keywords like "skincare," "moisturizer," and "beauty products." ​


RESULT

Over three months, the campaign generated 500,000 ​impressions and 50,000 clicks, resulting in a 10% click-​through rate (CTR). The average cost-per-click (CPC) was ​$0.75, leading to a total spend of $37,500. The campaign ​achieved a conversion rate of 5%, translating to 2,500 sales. ​With an average order value of $20, the total revenue ​generated was $50,000, providing a return on ad spend ​(ROAS) of 1.33, demonstrating a successful increase in brand ​engagement and sales.

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