Maximizing SEM Performances for Cosmetic Ecommerce Brands
- Digitalista Info
- Jun 6
- 1 min read
Updated: Jun 9
Pond's launched a Google Ads search campaign to increase brand visibility and drive sales. The campaign targeted keywords like "skincare," "moisturizer," and "beauty products."
RESULT
Over three months, the campaign generated 500,000 impressions and 50,000 clicks, resulting in a 10% click-through rate (CTR). The average cost-per-click (CPC) was $0.75, leading to a total spend of $37,500. The campaign achieved a conversion rate of 5%, translating to 2,500 sales. With an average order value of $20, the total revenue generated was $50,000, providing a return on ad spend (ROAS) of 1.33, demonstrating a successful increase in brand engagement and sales.

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